Analysis of the hottest digital printing market tr

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Analysis of digital printing market trend

1 preface

digital printing system has been available for more than ten years, and it was first released in the world during ipex1993. The actual development, especially the critical stage, began around 1988. In retrospect, Mr. EFT arazi, the founder of saiangel company, imagined in 1990 that high-speed reproduction equipment would be used for publishing in the future, which became a reality 10 years later. EFI has developed into a leader in on-demand printing rip represented by high-speed replication equipment. In addition, Mr. Benny Landa, the founder of indigo, recognized the limitations of toner electronic portrait (Benny Landa was originally a technician in this field). In order to improve the printing quality, he believed that there was no other way but to use liquid ink electronic portrait. Indigo, as the leader of on-demand printing in the past 10 years, has always been at the forefront of the times, making great contributions to the market development and popularization of on-demand printing. On demand printing is a revolutionary technology, so its development must be based on market development. In the 1990s, we focused on market development. Through the unremitting efforts of pioneering companies, this revolutionary technology has formed a market. By 2000, the word "pod, print on demand" had become a fixed vocabulary. There is no doubt that on-demand printing has taken root in the printing and publishing industry and is developing in this direction

2 the history of pod

1) the dawn of pod (year) three kinds of on-demand printing equipment were published at the IPEX exhibition in 1990. These devices are all experimental models and are scheduled to be sold on dru PA two years later. The systems published in this period or existing in the market include ① indigo, Xeikon, Xerox color on-demand printing machines; ② Heidelberg and karat Di printing machines (direct imaging on the machine) 3 Xerox and Kodak monochrome on-demand printing machines; Xerox, Canon's color copier with rip

on demand printing in this period is a completely new concept, so all new machines and their applications are said to have the same possibility. In terms of color equipment, although reproduction equipment such as A-color or pixel duo has been popularized, it can not be used for printing and reproduction of printed matter in the end. The function of the color digital printer, which first appeared on IPEX, is to improve the printing quality of offset printing and the small print number and personality (i.e. later variable printing)

according to the understanding at that time, many printing machines in steel mills that produce different types and varieties on demand were described as the same kind of equipment as di machines. Later, di machines were used as short version live special printing machines, which were different from on-demand printing machines in different names

2) the development period of pod (year)

during this period, DTP was popularized and the cost was reduced. On the other hand, due to the economic downturn, it brought a sense of closure to the fledgling new printing technology and its market. The development of plate making technology by software companies has realized systematization and refinement, making the skills of professionals in the past become ordinary technology, thus making the boundary between a wide range of publishing design and plate making disappear and the price of plate making decline. In this process, on-demand printing provides an implementation mechanism for directly producing the final product from the plate making or DTP process

during this period, the on-demand printing market witnessed the redevelopment of diversified markets. At first, due to people's lack of understanding, machine publishing only thought of the two aspects of short edition and personalization. Later, it carried out multi-purpose development, making printing infinitely variable

3) pod development period (year)

the technology that can be called to change the future on drupa in 2000 is pod, which is the mainstream technology of printing in the future. In this year, the word pod was determined and promoted as a new printing trend, forming a market. In this process, there are several unexpected places. First, in 1995, no one thought that the Internet would have such a rapid development; Secondly, I didn't expect that digital cameras or related image devices would be widely popularized among general consumers, which is a good revolutionary thing for daily life. However, it also contains the connotation that is crucial to the sustainable development of the printing industry

3 application field of digital printing

from the trend of digital printing at ipex02, graphexpo02, xplor02 and other exhibitions, progress has been made in the diversification and productization of product characteristics and application scope. The application fields and printing materials of digital printing are as follows

1) different printing: main uses of large format

commercial printing: Digitalization and personalization of product catalogue

information printing: reproduction of books and periodicals, non stocking of books, and information magazines connected to databases

packaging and printing: on demand printing of short version packaging, experimental packaging and proofing of non paper containers such as flexible packaging

newspaper printing: Express

card printing: card colorization, from special data processing to on-demand printing

can making and printing: sample cans, "event" cans, low-noise cans

photo printing: album making and digital printing of digital photos

2) application examples of on-demand printing

(in construction, medicine, clothing, finance and other industries, as well as restaurants, department stores, amusement parks, art galleries and other places)

short print: tentative market information, bank cards, internal display boards in stores, intelligence magazines

on demand printing: tentative packaging, catalogue manual, menu, internal display board of Art Museum

personalized products: business cards (using databases), scheme planning instructions for different customers, commodity accounts, labels (serial number, customer category, seat number)

variable printing: information production synchronized with commodity, circulation and management accounts; Customer classified direct mail and securities; Communication sales customer

classification directory; Guide manual synchronized with reservation system and customer roster

3) classification and application of digital printing substrate

sheet fed (coated paper): widely used in product catalogue and high-end printing, it is currently the main on-demand printing substrate material

sheet fed paper (high-grade paper): focusing on black-and-white printing for office or curve amplification, there is a great demand

sheet fed paper (thick paper): it is widely used in the printing of cartons made of white cardboard and covers and awards

web paper (coated paper): This paper is used for thin paper printing. It is used in color direct mail products and on-demand printing manuals. It is expected to grow in the future

web paper (high-grade paper): it is widely used for black-and-white printing

web (with adhesive backing): it is in great demand in the printing field

roll plastic film: it is used in simple flexible packaging printing and packaging with information printed

single plastic film: it is used in card printing, decorative cover of, and production of machine operation panel

metal: printing on metal has been successfully achieved using the original electronic photo technology, but it has not yet reached the practical stage. Recently, a scheme of metal UV curing inkjet printing system was proposed

4) according to the classification of printing quality

offset printing quality level: HP Indigo's ultrastream, webstream: Xerox's i-gen3

offset copy quality level: Xerox docucolor 60, Xeikon DCP series; Kodak Wanyin nExpress 2100. Other quality levels: OCE, SPD, other electronic I1 Ben ink system

4 digital trends for different printing purposes

1) reading media such as books

books, as a kind of hard copy, continue to exist in the future. It can be considered that it is due to the difference in character recognition rate between soft copy reading devices and hard copy. Studies have shown that people have a higher recognition rate of words on the display and paper than the latter, and the amount of words read in a short time is larger, but if the resolution of reflective reading devices such as digital paper is very high, the above situation may change. Here, it is also necessary to consider another function of books, that is, the function of retrieval and trial reading in bookstores and the possibility of substitution of this function. If we think about the way people act when buying books, we will understand the necessity of this function. This is true not only for books, but also for all retail activities. At present, there is no corresponding solution. If you look at it from a slightly distant point of view, it can be solved on the computer in the future. However, this can not be achieved overnight. We can imagine a two-sided case type, that is, we should first establish a structural system of online book ordering and on-demand printing, and at the same time, we also need to continue to maintain the traditional bookstore book sales

2) information magazine media

here is an analysis of information magazines and other media. Using computers to realize the open shelf reading function of information can be said to give full play to the advantages of computers. Especially in order to obtain information with a certain purpose, computers are absolutely the first choice. Due to the size, price and function of computers, magazines cannot be replaced at present. With the popularization of computers, computers will replace hard copies for such intelligence information. For information magazines and comic funny magazines, the media will still exist in the form of hard copy in the future

3) newspaper

a little analysis of the functions of newspapers will understand that the purposeful functions of newspapers must be considered, such as the function of obtaining information, retrieval function, transcription function, fuzzy retrieval function. Purposeful reading is what computers are good at. It will take time for computers to solve the problems of resolution, image size and other technologies, as well as the advent of newspaper substitutes, in terms of fuzzy retrieval or interesting content retrieval

conclusion. Although newspapers have changed more or less in the past 5 to 10 years, they still "live" well. In Japan, most people continue to be restricted from moving in the tram to work, for whom newspapers are essential. In a society like the United States where people go to work by car, the function of newspapers may be replaced by other media earlier. When we analyze the future of newspapers, we should understand that the situation in the United States reflects a "leading culture"

4) the catalogue of commercial printed products continues to be revised, and the unstable consumption has become the main reason for the revision. Now, if many catalogs are printed at once, they will become waste products once they are revised. On demand printing is the most effective printing method to solve the FGH systems mold workshop scheme. However, the new national food safety standard system for food contact materials is shown in Figure 1. Unfortunately, at present, the price, quality and ink (such as the use of spot color) are changing, and many catalogs are changed to those requiring die-cutting process. Formal methods are adopted in enterprises, and there are few catalogs printed by on-demand printing

5) packaging gravure printing

the field of flexible packaging has achieved the practicality of publishing on demand in several aspects, such as proofing or sample production that is very close to the actual packaging, plus

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